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LOUISE SERPA
An accomplished photographer, Louise Serpa's rodeo
images have captured more than 40 years of rodeo
and exude energy, excitement, and emotion. Perhaps
perennial rodeo emcee/host Clem McSpadden said it
best, "Louise is the Ansel Adams of our sport!" Serpa
was born in 1925 and grew-up in the high society
world of New York City. But a trip to Nevada when she
was a child made a lasting impression. In fact, the
attraction was like a strong opiate. While studying at
Vassar, where she graduated with a degree in music,
Serpa often interrupted her studies to watch rodeos at Madison Square Garden. After graduation, Serpa followed the sun to Nevada, where she married a local cowboy, Gordon "Tex" Serpa, in 1953 and had two girls. When their marriage ended, she and the girls moved to Tucson, Arizona in 1960. It was in Tucson that she turned her hobby into a career by taking pictures of cowboys competing in local rodeos.

Although she never trained professionally, Serpa's shutter skills and a natural instict for anticipating the action quickly gained her entry into the professional arena. Serpa was the first woman allowed to photo-graph in the ProRodeo arena, the first woman allowed on the course of the Grand National Steeplechase
in England, and the first woman to shoot the the Doublin Horse Show in the ring. She was inducted into
the Cowgirl Hall of Fame in 1999 and was awarded the Tad Lucas Medal in 2002 from the Rodeo Historical Society at the Cowboy Hall of Fame in Oklahoma City.

©2008 CENTER FOR COWBOY ETHICS AND LEADERSHIP
All contents copyrighted. All rights reserved. Please contact the Center for Cowboy Ethics and Leadership if you
want permission to copy, quote, or publish any of the material contained on the website or in the book Cowboy Ethics.
Contact Louise Serpa at:
tel ~ (520) 795-5525
email ~ serpaco101@aol.com
www ~ www.louiselserpa.com