Although the Code of the West was unwritten, every cowboy knew what it was. The
Ten Principles are Jim Owen's distillation of the timeless, universal cowboy values
that are still relevant to our lives today. They are at the heart of cowboy ethics and of
Jim's book, Cowboy Ethics: What Wall Street Can Learn from the Code of the West.

1 Live each day with courage

2 Take pride in your work

3 Always finish what you start

4 Do what has to be done

5 Be tough, but fair

6 When you make a promise, keep it

7 Ride for the brand

8 Talk less and say more

9 Remember that some things aren't for sale

10 Know where to draw the line