Titled "Hero of the Storm," this extraordinary photograph really
says it all. Just look at this image and ask yourself: What kind
of person does it take to get up in the middle of the night,
saddle up his horse and set out into a raging blizzard — all
to rescue a calf he doesn't even own? This cowboy is simply
"doing what has to be done" with no regard for his own comfort or safety.

But remember, you don't have to do extraordinary deeds
to be a hero. Cowboys are heroic — not just because they
do a dangerous job, but because they stand for something.
Principles like honor, loyalty and courage are at the heart
of the Cowboy Way.

Even though cowboy life has changed over the past 150 years,
cowboys still honor and live by their code. They are a source of
inspiration that reaches back into our history, yet still speaks to
us today. At a time when heros are in short supply, cowboys are
the real deal.